Dublin Core
Title
MONOGRAPH
THE INFLUENCE OF SHOPPING ORIENTATION, ONLINE TRUST, AND PURCHASE EXPERIENCE ON ONLINE BUYING INTEREST
(Case Study on Bukalapak Consumers in Tulungagung District)
THE INFLUENCE OF SHOPPING ORIENTATION, ONLINE TRUST, AND PURCHASE EXPERIENCE ON ONLINE BUYING INTEREST
(Case Study on Bukalapak Consumers in Tulungagung District)
Subject
SHOPPING ORIENTATION
Description
In the world of e-commerce we will find a lot of sellers who present goods with original brands. Vendors sometimes sell counterfeit goods with well-known brands. Some of these counterfeit products are of good quality at high prices and some are of ordinary quality at relatively low prices with a look that looks like the original brand, so that customers sometimes think that the item is an original item. For this reason, in conducting online transactions, trust is needed between buyers and sellers.
The objectives of the study are the impact of shopping direction on consumers' interest in online purchases, the impact of online trust on consumers' interest in online purchases, the impact of shopping experiences on consumers' interest in online purchases, and it was to determine the impact of shopping direction. Online trust, decision making and buying experience based on consumers' willingness to buy online.
The object of research is consumers at Bukalapak online store in the Tulungagung District. This research is a quantitative research with survey method. The analytical tool used is Multiple Linear Regression.
The results show the positive impact of purchase-oriented variables on online buying interests. The partial test result (tcount) showed a tcount of 2,384 and a significance of 0,000. In other words, the better the purchase orientation, the more interested the respondents will be in purchasing with the Bukara Pack.
There is a positive impact of online trust variables on online buying interests. The results of the partial test (tcount) obtained the tcount value of 4.488 with a significance of 0.000, this means that the higher the trust, the higher the buying interest felt by respondents at Bukalapak. There is a positive effect of the purchase experience variable on online buying interest. The results of the partial test (tcount) obtained the tcount value of 8.308 with a significance of 0.000. This means that the better the buying experience, the higher the buying interest felt by respondents at Bukalapak. Fcount value of 91.331 > Ftable of 2.67 with a significance value of 0.000 (0.000 <0.05), this means that shopping orientation, online trust, and purchase experience simultaneously have a positive and significant effect on buying interest. From the adjusted R2 value of 0.731 or 73.1%, this shows that 73.1% of buying interest variables can be explained by shopping orientation variables, online trust, and purchasing experience. The remaining 26.9% is explained by other variables not included in the research model. 0.05), this means that shopping orientation, online trust, and purchasing experience simultaneously have a positive and significant effect on buying interest. An adjusted R2 value of 0.731 or 73.1% indicates that 73.1% of purchase interest variables can be explained by purchase-oriented variables, online trust, and purchase experience. The remaining 26.9% is explained by other variables not included in the study model. 0.05), which means that shopping direction, online trust, and shopping experience have a positive and significant impact on your interest in buying at the same time. An adjusted R2 value of 0.731 or 73.1% indicates that 73.1% of purchase interest variables can be explained by purchase-oriented variables, online trust, and purchase experience. The remaining 26.9% is explained by other variables not included in the study model.
The objectives of the study are the impact of shopping direction on consumers' interest in online purchases, the impact of online trust on consumers' interest in online purchases, the impact of shopping experiences on consumers' interest in online purchases, and it was to determine the impact of shopping direction. Online trust, decision making and buying experience based on consumers' willingness to buy online.
The object of research is consumers at Bukalapak online store in the Tulungagung District. This research is a quantitative research with survey method. The analytical tool used is Multiple Linear Regression.
The results show the positive impact of purchase-oriented variables on online buying interests. The partial test result (tcount) showed a tcount of 2,384 and a significance of 0,000. In other words, the better the purchase orientation, the more interested the respondents will be in purchasing with the Bukara Pack.
There is a positive impact of online trust variables on online buying interests. The results of the partial test (tcount) obtained the tcount value of 4.488 with a significance of 0.000, this means that the higher the trust, the higher the buying interest felt by respondents at Bukalapak. There is a positive effect of the purchase experience variable on online buying interest. The results of the partial test (tcount) obtained the tcount value of 8.308 with a significance of 0.000. This means that the better the buying experience, the higher the buying interest felt by respondents at Bukalapak. Fcount value of 91.331 > Ftable of 2.67 with a significance value of 0.000 (0.000 <0.05), this means that shopping orientation, online trust, and purchase experience simultaneously have a positive and significant effect on buying interest. From the adjusted R2 value of 0.731 or 73.1%, this shows that 73.1% of buying interest variables can be explained by shopping orientation variables, online trust, and purchasing experience. The remaining 26.9% is explained by other variables not included in the research model. 0.05), this means that shopping orientation, online trust, and purchasing experience simultaneously have a positive and significant effect on buying interest. An adjusted R2 value of 0.731 or 73.1% indicates that 73.1% of purchase interest variables can be explained by purchase-oriented variables, online trust, and purchase experience. The remaining 26.9% is explained by other variables not included in the study model. 0.05), which means that shopping direction, online trust, and shopping experience have a positive and significant impact on your interest in buying at the same time. An adjusted R2 value of 0.731 or 73.1% indicates that 73.1% of purchase interest variables can be explained by purchase-oriented variables, online trust, and purchase experience. The remaining 26.9% is explained by other variables not included in the study model.
Creator
MARLENA, SE, M.M.
Publisher
LPPM PRESS UNIVERSITAS TULUNGAGUNG
Format
PDF
Language
ENGLISH
Type
TEXT