Dublin Core
Title
COMPETITIVE ADVANTAGE OF ENTREPRENEURIAL MARKETING
Subject
ENTREPRENEURIAL MARKETING
Description
Entrepreneurial marketing is a concept that focuses on
the identification and exploitation of opportunities to
Attract and retain customers.The purpose of this study
was to test the theory of Morris et al. (2002). The
method used is quantitative method with explanatory
research design. The population is SMEs in
Tulungagung. Samples of this study were 200
respondents. The results showed that of the seven
independent variables, that is opportunity driven,
proactiveness, risk management and value creation
significantly influence competitive advantage while
variable focus innovation, risk taking, and, leveraging
resource do not affect the competitive advantage. From
the test results are known throughout the variable
independent F simultaneously impact on competitive
advantage.
the identification and exploitation of opportunities to
Attract and retain customers.The purpose of this study
was to test the theory of Morris et al. (2002). The
method used is quantitative method with explanatory
research design. The population is SMEs in
Tulungagung. Samples of this study were 200
respondents. The results showed that of the seven
independent variables, that is opportunity driven,
proactiveness, risk management and value creation
significantly influence competitive advantage while
variable focus innovation, risk taking, and, leveraging
resource do not affect the competitive advantage. From
the test results are known throughout the variable
independent F simultaneously impact on competitive
advantage.
Creator
SAWAL SARTONO, SE, M.M.
Publisher
UNIVERSITAS TULUNGAGUNG
Language
ENGLISH
Type
TEXT